Frequently Asked Questions About The Row Bags
These are the questions that come up most often about the row bags, answered with what can actually be verified. Since the brand publishes no price list, each price throughout is an observed 2026 market price recorded in September of that year. Where something is reported but unconfirmed, that is said plainly rather than smoothed over. Where a figure comes from a resale report, it describes observed market behaviour and is not investment advice. Bags only, here: ready-to-wear and footwear are not covered. Widely circulated claims that resist verification have been dropped.
Who owns The Row, and where does production happen?
Founded in 2006 by Mary-Kate and Ashley Olsen, The Row operates out of New York City. The design studio has been in Tribeca since 2012, with a Paris office opened in 2011 and a London office in 2019. The label is named after Savile Row in London. Bags are made in Italy, and the brand prints Made in Italy on its own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch, Terrasse To-Go and Large Slouchy Banana. Beyond that, no manufacturing detail is published, and claims about specific tanneries cannot be verified. Own boutiques operate in Los Angeles, New York, London, Paris and Amagansett.
Why is there no branding on the bags?
You will find no exterior logo plaques, branded hardware or monogram prints anywhere on the range. Identification works through silhouette, proportion and construction instead. Each bag bears a small, discreet exterior stamp, usually low on the side where it blends into the leather, plus a second stamp inside. Hardware is palladium-plated and finished https://rowbag.org/top-handle/ matte or brushed, which means it comes across as weight rather than shine. Linings are luxury materials in their own right, using nappa, lambskin, calfskin and cotton herringbone where other houses print logo jacquard. Nobody will recognise the bag from across a street, which for many buyers is the point.
What is the price range for a The Row bag?
Because the brand publishes no price list, every figure here is an observed 2026 market price rather than an official one. The observed range ran from $590 for a Double Travel Wallet up to $6,900 for the Marco Bag. Three bands describe the line usefully: entry at roughly $590 to $1,500, middle at roughly $1,550 to $3,500, and top at roughly $3,600 to $6,900. Material shifts the price more than size does. Suede carries a consistent premium over calfskin on the same silhouette. Because retailer prices vary and stock, currency and season all move the figure, the table should be read as a snapshot, not a quotation.
| Bracket | Observed 2026 range | Typical models |
|---|---|---|
| Entry | $590–$1,500 | Boone Tote $900, Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390, N/S Park Crossbody $1,290 |
| Mid range | $1,550–$3,500 | Alix $1,900, Large Slouchy Banana $2,550, Peggy Clutch $2,900, Bourse Clutch $1,590, Park totes in all sizes |
| High end | $3,600 up to $6,900 | Soft Margaux 10 $3,650, Agnes 12 $4,400, Alger Tote $4,900, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
| Suede over calfskin | Silhouette-dependent | India 10.00 leather $3,850 versus suede $5,370; Agnes 15 $5,000 versus $5,800 |
Has the Margaux been discontinued?
The short answer is that nobody outside the brand knows, since the brand has not said. What is verified is that the Margaux was pulled from third-party retailers during 2025, and that the brand’s own site now shows the Soft Margaux and the Margaux Shoulder rather than the original. Discontinuation itself is widely reported but has never been officially confirmed by the brand. Those two claims are different, and any article merging them goes beyond the evidence. The original now trades on the secondary market, where the Margaux 15 reported reselling at around $4,350 to $6,000 and above in early 2026. Read the status as unresolved rather than settled.
Margaux or Soft Margaux, what actually changes?
The Soft Margaux is a reworking rather than a rename. Set beside the original, it adds protective metal feet, an interior toggle closure, belted side gussets, a zip pocket and card slots. At an observed $3,650, Soft Margaux 10 comprises 100% calfskin, a cotton herringbone lining, 10 x 7 x 7.5 inches, a 5-inch handle drop, palladium-plated hardware, a removable shoulder strap and one card slot, Made in Italy. Same construction on the Soft Margaux 12, which comes in at 12 x 9 x 7.5 inches with two card slots and a zip pocket, at $4,350. A Soft Margaux 15 is reported at about $4,700, but that figure is unconfirmed. Separate from both is the Margaux Shoulder 12 at an observed $4,900, with its lambskin lining and elongated tubular handles.
What do the numbers in the model names mean?
The number is the bag’s width in inches, not a size tier or a series code. The convention holds across Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. That makes comparison unusually easy, since two bags sharing a number occupy roughly the same width. The Margaux 17 can be found in a leather-and-canvas version at a major retailer, approximately 17 x 12 x 9 inches, but its price has not been verified. Should you see N/S or E/W in a name, read it as orientation rather than dimension. Reading both conventions tells you most of what you need before seeing the bag.
How do you authenticate a The Row bag?
Because there is no public serial number, date code or authenticity card system for these bags, there is no code to look up and nobody can verify one for you. Authentication is physical instead. Expect stitching that is machine-precise and evenly dense, free of fraying or wandering lines, and hand-painted edges with no overflow, bubbling or thin coverage. Genuine hide reads substantial and soft at once and absorbs light rather than reflecting it, whereas fakes feel stiff, thin or faintly plasticky. The interior stamp should be crisp and centred, reading the logo and Made in Italy, and on the Margaux the buckles and base feet are engraved. Counterfeits reported through 2024 and 2025 pass photo inspection, which is why in-hand checks and platform authentication dominate the advice.
- There are no serial numbers, no date codes and no authenticity cards
- Consistent stitch density and hand-painted edges that are clean
- A sharp, centred interior stamp with Made in Italy on it
- Matte or brushed hardware with a precise closing action
- A shape that holds when the bag is empty
Do The Row bags hold their value?
On observed market behaviour they have, though this is not investment advice and past figures forecast nothing. The Rebag CLAIR 2025 report put the brand at 97% value retention, crossing into its unicorn tier of 85% and above for the first time, behind only Telfar, Hermes and Goyard. Individual results ranged: 146% for the N/S Park Tote, the report’s strongest, 107% for the Margaux Tote and 106% for the Half Moon shoulder. For context, the same report showed the Hermes Kelly Mini II at 282% and Goyard at 123%. Among the softer numbers is Fashionphile resale reported up about 44% year over year. None of it applies evenly, since canvas, nylon, sisal and seasonal colours discount while the strength sits in black and neutral calfskin.
Where do you buy The Row bags?
The direct routes are the brand’s own webstore and the boutiques in Los Angeles, New York, London, Paris and Amagansett. Bergdorf Goodman, Neiman Marcus, Net-a-Porter, Mytheresa, FARFETCH, FWRD, SSENSE, Selfridges, Moda Operandi and Cettire are verified multi-brand stockists, as are independents such as A’maree’s and Savannahs. Off-price and archive stock sits with The Outnet, where discontinued styles often surface. On the secondary market, Rebag, The RealReal, Fashionphile, Vestiaire Collective, 1stDibs, Madison Avenue Couture and Future Reference all trade them. Poshmark, eBay and Mercari are also options; sources flag the first two as higher counterfeit risk. If you are searching for the row for sale should note that at least one non-official site uses the brand’s name, so check you are on the brand’s own store before buying direct.
How do you care for one?
No brand-issued care protocol exists, so this is material-appropriate general guidance rather than instruction from the label. Whatever the material, do not risk overfilling, keep the bag out of direct sunlight, heat and rain, and store it in its dust bag lightly stuffed so it holds shape. A soft dry cloth suits calfskin and grained finishes, with neutral conditioner used sparingly. Mostly used as linings, nappa and lambskin are exceptionally soft and mark easily, so a dry cloth is the limit. The line’s most delicate material is suede: a suede brush only, and no leather cream, wet wipes, soap or water-based cleaner. Least serviceable of all are raffia, sisal, canvas and silk or satin pieces: spot-clean only, and expect no forgiveness where water is concerned.